Comm Reflective Essay

branch 1 My larn Journey in COMM101 Principles of Responsible occupation Initi on the wholey, before I convey this course, I take for al moods thought that a responsible commerce is exclusively master(prenominal) to balance the economic cycle. In my initial essay regarding responsible commerce, I menti aned about child labor beingness one of the biggest issue of irresponsible commerce, I thought the reason of it being much(prenominal)(prenominal)(prenominal) a big issue was be induce it would disturb the whole economical cycle.And I did non realize that responsible commerce would lapse different kinds of principles of ethics and elements in stock, by meat of this subject I harbour conditioned that ethical principles and standards in melodic phrase set up acceptable conduct in product linees which bear how management makes decisions. Business ethics reflects the philosophical system of business, one of whose aims is to determine the fundamental purposes of a comp both. However, behaving ethically is non quite the homogeneous thing as behaving lawfully, beca handling ethics be about what is right and what is ill- example enchantment law is about what is lawful and what is unlawful.What is wrong does non mean it is unlawful, for example, if a number one wood sees a car crash tour he was driving, ethically, he should guide stop his car to see if in that respect is any help that he could provide to the victim, but, still, it does non violate the law if he does not stop to help. It is the same in business. It would be ethical to take up uncomplete responsibility to take c be of the adverse subsequently earning so much lolly from the race but not victorious up the responsibility does not cause them to violate the law either.Another thing that I have intimate about ethics is that there are different principles to lay what is right or wrong. I would guide myself as a utilitarian because I have always thought that whether a matter is right or wrong depends on its consequence. If a soulfulness tells a lie, so that he would not ache somebodys feelings, he is ethically right. However, Kants theory is in lineage with utilitarianism. Kants theory judges a matter regardless of whether the consequence is trade penny-pinching or bad, the action, for instance, lying is wrong, and then it is ethically wrong.In the commercial adult male beings, Kants theory gives organizations satisfying rules to follow in honourable decision-makings. To Kantians, worship must be based on the categorical imperative because morality is such that you are commanded by it, and is such that you cannot take out of it or claim that it does not apply to you. (California State University) Corporations use Kants categorical imperatives to command unconditionally on what is right for their employees to do and what is wrong to do.Kants theory had besides taught me humanity as an end, never as merely a means, which means a perso n has his own inner worth and shall not be used by anyone for his or her benefits. (Shaw et. al. , 2009) entirely in my opinion, this principle is middling difficult to obey because, in reality, everyone is development each other as a means to benefit himself in raise to survive. For example, at a private college, a lecturer is hired to teach students who have paid tuition fees to the college. The college is use the lecturer as a means to vex in make it.On the other hand, lecturer is overly using the college as a means to beat income for himself when he receives salary after precept the students. This example has taught me that the application of ethical theories is not constant and evolves from date to time. Like incorporated responsibilities, they, too, evolve from time to time. In 1962, Milton Friedman argued that there is lonesome(prenominal) one responsibility of business, which is to use its resources and engage in profitable activities as long as it stays indoors the rules of the game.He emphasized that when a business is change magnitude profits, it is being amicablely responsible and it is confided to be an invisible hand to pee much employment opportunities, new goods and service for customers, profits for shareholders, and economic growth. Nonetheless, according to Friedman, business managers who maximize profits are in any case acting moral responsibility because they have an obligation as employees to serve their employers bona fide in the high hat interest of the company.However, in 2010, a professor at Melbourne Business School, secure Geoff Lewis, claimed that Friedmans view was outdated because the design was set in the mid-nineties to talk against fondism. Lewis argued that in the twenty-first century, where nearly economy has been capitalized, it is not enough for a business to be solely responsible for increasing its profits. Lewis says that forty years ago genial responsibility may have been seen as an act of, a s Friedman described it, insincere window dressing but in todays world we cerebrate in monetary care for of sustainability and of business playing a primeval role in our market-driven parliamentary law.In addition, Niall FitzGerald (2010) as well as opposes with Friedmans statement where being socially responsible is against the companys best interest as it imposes costs on the shareholders, because being socially responsible does not conflict the profitability of a business. A major part of the commercial world today has already been capitalized so that corporations could do it free competition with each other, period consumers would have better choices of products. I believe that is what every one of us would think of.However, through learning COMM101, I have realized that capitalism is good, but a market shall not be oer capitalized. Capitalism centered upon individual self-seeking and competitiveness. (Shaw et. al. , 2009) Competition without regulations in the marketp lace would lead to alienation of the weaker competitors in the market and, hence, breeds oligopolies in the market. This would not be a good thing to happen in the poorer countries, where the reportal anesthetic corporations may not be as strong as the foreign ones, and would or so probably be isolated by the consumers, while the topical anaesthetic market major power be taken over by the foreign investors.In order to protect these local corporations, this is when the government should regulate the market by adding certain principles of socialism to encourage co-cooperativeness amid foreign and local corporations. Another topic that I have learned in this course is globalisation. Globalization has been aidd all some the world. Usually, globalization is seen as an irresistible and friendly force for fliping economic prosperity to tribe throughout the world, the rich foreign investors and traders and people in poor countries. However, it is also unredeemed as a source of all contemporary ills. International Labour Organisation) I have always thought that globalization only affects individuals in the commercial world. However, the phenomenon of globalization brings an impact to the world not only in economics but also the culture and social welfare of the countries. At many times, people like me ladder to be more concerned about the economic and political impacts of the globalization and overlooked its impact on cultural and social welfare. or so feel globalization entails a deterioration of moral standards a resist of religious scruples a cultural breakdown. Kilgour, 2000) No doubt what concerns us the most is the cultural homogenization that globalization could generate, contest our community and our unique identity, culture and traditions. Some even feel that globalization bequeath turn people into spiritless robots. (Kilgour, 2000) But the fact is spiritual activities and experiences are profoundly personal, it is difficult to see how glo balization would enchant them one way or another. (Kilgour, 2000) Overall, my locomote of learning this subject has been quite fruitful. It has helped me to learn the world better.I have also learned about what kind of ethics principles to use in order to regulate ones morality in the commercial world, and it has helped me to develop a better mindset. Section 2 Case Study Lara Stones Calvin Klein Jeans ad banned in Australia for being implicative of Violence and Rape During this semester, while I was doing my subsidisation for another course, I have come across this miscue that had attracted negative media direction. This elusion is about a Calvin Klein Jeans denote shift for its Fall 2010 Collection, starring supermodelLara Stone, posing with leash male models in the controversial image.Not only the image was being criticized that it was demeaning to women, the advertising campaign had been banned in Australia after the countrys advert Standards Bureau decided that it was connotative of violence and rape. (Abraham, 2010) Advertising is an important social phenomenon. Not only has it stimulated consumption, economic activity models, life-styles and a certain value orientation Advertising acts as a mean for companies to achieve business objectives to handle goods or services. It provides a medium to deliver information to consumers, in a way that would maximize the powerfulness of the depicted object.Once the advertising message has been delivered to the consumers, it is up to the individuals to interpret the message, based upon prior experiences and pre-existing beliefs that differ vastly mingled with cultures. Nonetheless, advertising also mirrors the society, because elements in effective advertisements combine with the individual cultures and societies. (Next Step Marketing, 2012) The Calvin Klein Jeans case caught my attention because of its abuse of the element of depend upon activity in their ad campaign which caused objections from the audience.Tom Reichert, professor and head of the department of advertising and man relations in the UGA Grady College of Journalism and great deal Communication claimed that advertisers use finish to promote the products because it can be very effective, because it attracts attention and people are hard outfit to notice agitateually relevant information. (Sorrow, 2012) Reichert express this upward trend in sexy ads is a reflection of society. Today, it takes more explicitness to ginger nut our attention and arouse us than before. backside in the early 1900s, exposed munition and ankles of female models generated the same level of foreplay as partially nude models do today. Sorrow, 2012) In Kants theory, using women, as sex objects in advertisements to directly draw to persons emotional core, the advertisement taps into the central desire of human beings to have children. It bypasses the moral constraints, which the society has ingrained into its members, mirrored as on e of Kants categorical imperatives, that prohibits using people, in this case women, as a means to achieve an end. It is these two internal fence forces that trouble people when they are confronted with such advertisement.In reality, the women in such advertisements are most probably treated fairly and not exploited, but the internal battle amongst our basic instincts and moral intuitions do not consider this. We struggle with the primal sexual desire, against our moral intuitions that we should treat women as human beings with equality of rights rather than viewing them as objects to satisfy some internal, primal lust. In the Calvin Klein Jeans advertisement, it is represented by the four men having the power to sexually manipulate the muliebrity while it is not true in reality.In society, this would represent a regression in the form of moral degradation if women are not treated with equality and are unfairly taken advantage of. The excogitation of the Calvin Klein Jeans adver tising campaign have also gone against the Rawls Justice of Fairness, in which women, who were unfairly treated in the past, be attached more compensation in society now. The act of portraying women as sex objects is an uncivilized act, and it harkens back to a time where social liberties and rights were not as essential as they are today.Nonetheless, the use of sex in advertising can also negatively affect children. It was discovered that children pursue more than thirteen-hundred hours of television annually, which resulted in moving picture to more than twenty-thousand of commercials. When advertisers use sex in their ads as a technique to amplify sales, it can become misleading to children that sex is associated with products, while sexual activities can be exposed to public, instead of sex with love, which is a very personal matter that should be kept behind the door.The use of grammatical gender may indirectly cause to attach sexual activity among the young, which woul d lead to more unwanted pregnancies, more STDs and more children with egoism issues over body images. (Centrella, et. Al. ) References 1. Abraham, Mail Online, Lara Stones Calvin Klein Jeans ad banned in Australia for being apocalyptic of violence and rape (2010), http//www. dailymail. co. uk/femail/ oblige-1322815/Lara-Stone-Calvin-Klein-Jeans-ad-banned-Australia-suggestive-rape. html? printingPage=true, viewed 20 September 2012 2. California State University, Kantian Ethics lthttp//www. csus. edu/indiv/g/gaskilld/ethics/Kantian%20Ethics. htm , viewed 27 October 2012 3. Centralla et al. , Are governments doing enough to keep on the global expansion of the sex industry? http//www. feministezine. com/feminist/international/Globalization-Sex-and-Profits. html viewed 26 October 2012 4. FitzGerald KBE and Cormack, The Role of Business An Agenda for performance (2010) http//www. hks. harvard. edu/m-rcbg/CSRI/publications/report_12_CGI%20Role%20of%20Business%20in%20Society%20Report%2 0FINAL%2010-03-06. df viewed 20 September 2012 5. Kilgour, Spiritual and honest Impacts of Globalisation (2000), http//www. david-kilgour. com/secstate/spiritglobe. htm viewed 23 October 2012 6. Lewis, The Social righteousness of Business is to Increase Profits (2010) http//www. mbs. edu/go/centres-of-excellence/2010-debate/asia-pacific-centre-for-leadership-for-social-impact/news-and-links/net-impact/the-social-responsibility-of-business-is-to- join on-profits viewed 20 September 2012 7.Next Step Marketing, Does Advertising shape society, or merely mirror societal trends? http//www. nextstepmarketing. com. au/articles/advertising/does-advertising-shape-or-mirror-society/ viewed 20 October 2012 8. Shaw, et al. , Moral Issues in Business, 1st mutant (Cengage Learning Australia Pty Ltd, 2009) 9. Sorrow, Magazine trends study finds increase in advertisements using sex (2012) http//news. uga. edu/releases/article/magazine-trends-study-finds-increase-in-advertisements-using-sex/ viewe d 28 October 2012